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A NEW PARADIGM IN WHISKY INVESTMENT

WORLD RECORD-BREAKING WHISKY INVESTMENTS

Premier Whisky is a pioneering and record-breaking whisky production specialist acclaimed for successfully creating a unique, proven and more lucrative platform to invest in whisky.

In 2021, our clients dominated the Hong Kong whisky auction market, headlining two major auctions, achieving two world record sales, and traded HKD$4,885,000 of whisky at Bonhams.  

Headquartered in the Central District of Hong Kong and with long established relationships with the industry in Scotland, we are one of the world’s top production specialists and founders of modern-day whisky investment in Asia.

WHY INVEST IN WHISKY?

Single malt whisky is a unique collectable, widely regarded as one of the best performing asset classes globally. Over the past decade, the value of rare whisky sold at auction has risen by a staggering 478%. 

If you are looking to enter the market with a company at the forefront of the industry, a proven performer, crowned with two world records in 2021 – Register with Premier Whisky – Pioneers of an advanced and new paradigm of rare whisky investment.   

 

Source: Knight Frank Report 2020

THE WHISKY MARKET

£ 0 BN
Worldwide
Annual Whisky
Export Value
0
Bottles
exported every
minute
0
Markets Whisky
Shipped to
around the
world
0 %
Avg return
on Whisky
in the last
decade

Source: Knight Frank Report 2020

THE WHISKY INVESTMENT GUIDE

Premier Whisky is globally respected within the circles of rare whisky production and heralded by the industry as the true pioneers of modern-day whisky investment. 

If you’re considering investing in rare whisky and wish to learn more from a multi world record-breaking team with a staggering past performance,  register today for our  Private Client – ‘Whisky Investment Guide’.

You’ll receive:

Getting Started Info

Step by Step Guide

Recommendations

Market Overview

A NEW DAWN

The past year has been challenging, and for many, it’s been a time of reflection, realignment and reorganisation, in short—a time of opportunity.

At Premier Whisky, we have embraced this opportunity to embark upon an ambitious expansion plan, with brand new HK Headquarters offering tailored services to different sectors, better positioning ourselves for the future development of whisky as an alternative investment.

Discover how Premier Whisky is taking the market by storm in 2021! 

AREAS OF EXCELLENCE

PREMIER WHISKY
PRIVATE

PREMIER WHISKY
PRIVATE

The ultimate platform for Private clients to buy, sell and collect Scotland’s most sought after single malt whiskies.

Investments from GBP 5,000 / HKD 50,000

LEARN MORE

PREMIER WHISKY
CORPORATE

PREMIER WHISKY
CORPORATE

The world's first consultancy to cater exclusively to sophisticated investors, family offices and wealth management specialists.

Investments from GBP 100,000 / HKD 1,000,000

LEARN MORE

PREMIER WHISKY
TRADE

PREMIER WHISKY
TRADE

The sole suppliers of the rarest ‘aged’ single malts, unavailable through any other source. Make sure your whisky outlet has a FREE account.

Industry Clients Only

LEARN MORE

PREMIER PERFORMANCE

On Jan 29th 2021, Premier Whisky’s latest production headlined the Bonhams Whisky Auction in Hong Kong.

The production was so successful that it broke the world record for the most expensive Glen Grant whisky ever sold at auction and featured in The South China Morning Post, Asia Tatler, CNBC, and The Washington Post all before its Official Release in Q4 -2021.

Clients who purchased the G & M 72 in 2020 and 2021, throughout the production process, have seen us break the world record and witnessed the price rise considerably. And we are not done yet! 

 

HK$ 0 K
Most expensive Glen Grant
whisky ever sold at auction
+ %
18 Month - Purchase Price
vs Bonhams Auction Price

BECOME A MEMBER

For a limited time only, we cordially invite you to accept your FREE Premier Whisky Membership.

Sign up today, and you’ll receive the latest market intelligence, whisky auction news, special offers, events, and upon request, exclusive investment recommendations.

We look forward to welcoming you to the Premier Whisky family.

OUR MANAGING DIRECTOR BOB MCNAB WITH CNBC

Bob McNab, a Scot living in Hong Kong for over 30 years, has been a longtime advocate of rare whisky collection, a regular advisor to mainstream media, and one of Scotland’s most passionate leaders representing whisky throughout Asia.

“I was kindly invited by CNBC Asia to appear on the business segment Street Signs and explain the startling success of rare whisky as an investment, and in particular, why Premier Whisky with its own unique pioneering model is by far the best option on the market for serious investors.”

The pioneers of investing in whisky "en primeur"

As a leading global authority in rare single malt from Scotland, our goal has always been to evolve the way people invest in whisky. The answer, we discovered, was in working with distilleries to co-produce ultra-premium, multi-million-pound ventures together.

We invite you to invest in the most acclaimed rare single malt whisky – pre-release – with Premier Whisky Private, and you’ll secure your rare asset 30% below market value.


*Verifiable Official Distillery Ventures *

PREMIER PRODUCTIONS

World Record Breaking Whisky Investments

RARE & COLLECTABLE

Proven Performers at Auction

PREMIER CASKS

World Record Breaking Macallan Casks

WHISKY TASTINGS AND EVENTS

We love nothing more than getting together with existing clients and new friends to enjoy whisky and educate you in making the most profitable whisky investments.

It is always our pleasure to meet with you in person, and we’re gearing up to kick off with regular events, personal presentations and tastings within Hong Kong.

Register your interest if you are interested in joining us for an upcoming whisky event, and we look forward to hosting you, your business or your guests shortly. 

PREMIER NFT COMING SOON

Premier Whisky is delighted to announce that we are working on the concept of turning a highly prestigious and rare Macallan 1990 cask into a unique Non-Fungible Token—NFT.

For Premier Whisky to enter this market, we needed to be certain it’s a safe and secure arena for our clients. Be assured that our NFT is 100% asset-backed and pegged against the value of our world record-breaking Macallan cask whisky. 

If you’d like to learn how the whisky and crypto markets can benefit you, register for the Whitelist, and you’ll be the first to hear more.

PREMIER WHISKY PRODUCTIONS - AS SEEN IN

MEET THE TEAM

Bob

BOB
MCNAB

Managing Director
Charles Maclean

CHARLES
MACLEAN

Chief Whisky Advisor
Kathy Bonhams

KATHY
AU

Private & Trade - Hong Kong
1

MICHAEL
COTTINGHAM

Taiwan & China Advisor
Theodore

THEODORE TSE
謝銘樺

Distribution Manager - Asia Pacific Region
screenshot-2019-10-17-at-7.11.36-pm

ADAM
WISE

Creative Director
tony

TONY
HUANG

Product Development

DUE DILIGENCE

As is the case with all significant purchases, rare whisky is an asset which requires a buyer to conduct in-depth due diligence and research before buying. 

Premier Whisky Limited recommends that due diligence be carried out by each client individually. We believe quality, aged whisky from a reputable source is the only way to acquire long-term solid returns and advise you to do your own research before entering the market. 

At all times Premier Whisky Limited will act with good faith and only deal with those who contact us directly. We do not cold call, nor do we share your private data with third parties of any form.

Invest with confidence – with Premier Whisky!

SIGN UP TODAY FOR:

FREE

PREMIER MEMBERSHIP

FREE

PRIVATE PRESENTATION

FREE

INVESTMENT MASTERCLASS

REGISTER TODAY

Request a private presentation with one of our expert advisors.

BOB MCNAB

Managing Director

Bob McNab has had wide-ranging multi-disciplinary experience across the fields of branding, advertising, marketing and publishing, during a career spanning over four decades, garnering international awards in each along the way. Originally a graphic design graduate, he soon established an award-winning studio in London’s Covent Garden. It was with his move to Hong Kong in the late 1980s that Bob was able to gain an invaluable education in the hard-nosed discipline of direct marketing at Ogilvy & Mather.

In subsequent years he has worked for just about every multi-national advertising agency, either in-house or an a freelance basis, broadening his talents as art director, copywriter and indeed, illustrator. His last in-house position was Executive Creative Director for Rapp Collins Worldwide. Along the way Bob has never forgotten his Scottish heritage, publishing a Scottish cultural magazine, as well as publishing and freely distributing worldwide a Burns Supper Songbook. He has also been known to sip a dram or two…

CHARLES MACLEAN

Chief Whisky Advisor

Charles MacLean has been writing about Scotch whisky for thirty-six years, and has published seventeen books on the subject. He was described by The Times as “Scotland’s leading whisky expert” in 2014.

He sits on several judging panels, including that of the International Wine & Spirits Competition, has chaired the nosing panel of the Scotch Malt Whisky Society since 1992, and advises many whisky companies on cask selection and flavour profiling.

He was the founding editor of Whisky Magazine and foreign editor of Whisky (Russia); writes regularly for several international magazines and websites and is a frequent commentator on TV and radio. He was chief presenter of the TV channel www.singlemalt.tv and starred in Ken Loach’s film The Angels Share, which won the Jury Prize at the Cannes Film Festival in 2012.

In 2009 he was elected Master of the Quaich, in 2012 won the I.W.S.C.’s ‘Outstanding Achievement Award’ and in 2016 was inducted into the Whisky Hall of Fame.

His book “Scotch Whisky : a liquid history” was the first spirits book to win a James Beard award.

MICHAEL COTTINGHAM

Taiwan & China Advisor

Michael began a business career in Asia, setting up and operating several companies in the F&B field. He maintains directorships of several food and entertainment outlets in China, notably the Sasha’s and Zapata’s groups.

In a shift of direction, Michael set up Cottingham & Co. in 1992, and began importing alcoholic beverages into Taiwan. He grew Cottingham into a leading service provider for international premium beverage brands in Taiwan handling sales, distribution, marketing and brand development. Carlsberg became a partner in Cottingham in 2008, and the company was renamed Carlsberg-Cottingham. Carlsberg have now bought the company, renaming it Carlsberg (Taiwan).

Michael set up Cottingham (Shanghai) in 2010, and the company imports international brands into the vibrant China market, under the leadership of my son, Andrew. The focus is currently on Single Malt Scotch, and they also import Tito’s Handmade Vodka.

In Taiwan, the focus on importing and marketing international beverage brands continues with Cottingham Ltd. Cottingham handles Tomatin Single Malt Scotch, Antiquary, Lismore and Big T. Cottingham also handles the Douglas Laing range of Single Malt Scotches. We are also sole agents for the Brown-Forman range (Jack Daniels, Woodford Reserve, Early Times, Gentleman Jack, Herradura, El Jimador, Finlandia, Chambord, and Sothern Comfort).

The Cottingham Group now represents and provides services to international alcohol beverage brands throughout Greater China, including China itself, Hong Kong, Macau and Taiwan.

In October 2012 Michael was honoured to be inducted into the “Keepers of the Quaich” for services to Scotch Whisky.

ADAM WISE

Creative Director

Adam Wise has had an illustrious, creative career history. This has included curation of global live events, working for 10 years in production, design, decor and general creative concepts for large events, festivals, and corporate brand promotional activations. In recent years he has gained notoriety as digital designer, creative director & consultant. Adam has played a behind-the-scenes role in the creating brand identities for companies in the realms of fashion, nightlife, cosmetics, restaurants, mobile applications and many more. His latest and most significant work to date has been the consultation and implementation of all design assets for Premier Whisky. The brief was to deliver a brand identity that sits comfortably within the modern digital age, bringing a new lease of life to an old industry, whilst successfully retaining the classic whisky aesthetic.

TONY HUANG

Product Development Director

Tony’ is located in Taiwan where he leads from the front in the whisky packaging industry. His work is considered by many to be the very best in the industry and his hand crafted box presentations are used by the likes of Karuizawa, Gordon & Macphail, Glenfarclas and more. Tony is Premier Whisky’s exclusive design consultant who helped achieve a stunning box and bottle design for our latest Gordon & Macphail 70 year old, releasing November 2019.

THANK YOU FOR YOUR INTEREST

We are delighted that you are expressing interest in Premier Whisky—The world record-breaking whisky production and investment specialist. Please complete the form, and we will be in touch to discuss your interests.

THANK YOU FOR YOUR INTEREST

We are delighted that you are expressing interest in Premier Whisky Private—The world record-breaking whisky production and investment specialist. Please complete the form, and we will be in touch to discuss your interests.

THANK YOU FOR YOUR INTEREST

We are delighted that you are expressing interest in Premier Whisky’s upcoming Non-Fungible Token “Whitelist” registration. Please complete the form, and we will be in touch in due course.