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TRULY INNOVATIVE WHISKY INVESTING

PREMIER WHISKY

At Premier Whisky we are dedicated to producing the rarest of fine Scotch whisky—not available anywhere else. Partnering with the most sought after of Scottish distilleries we specialise in exclusive premium ‘off-plan’ single malts.

OUR INNOVATION, EXPLAINED

So what exactly is our brand new way of investing in whisky?

Unique among whisky investment offerings, Premier Whisky designs and project manages the production of the finest and rarest of single malts ‘off-plan’ in close partnership with Scotland’s leading distilleries—passing significant savings on to our clients.

Our pioneering of this new paradigm has been heralded globally
as the up-and-coming model for whisky investment.

Let us take you through the process…

(Months 1-3)
PHASE 1
50% below market price

In close consultation with our distillery partner, a rigorous selection process is undertaken to carefully select the finest ultra-premium cask and agree initial design concepts. Having done so we then offer exclusive allocations of this latest venture—but only, of course, to our existing Premier Whisky clients.

Buying into the project at this earliest stage, naturally secures your whisky at the lowest possible price.
I
(Months 1-3)
(Months 4-7)
PHASE 2
40% below market price

During this period, we finalise design concepts and progress through 3D renderings to various prototypes. These are shared throughout the teams so we can all prepare our next steps to bring the concept to fruition.

Clients purchasing during this phase are still assured of buying at considerably below market price.
II
(Months 4-7)
(Months 8-14)
PHASE 3
30% below market price

While the bottling and presentation boxing steadily proceeds, we are simultaneous planning for market release. This covers planning of PR and Marketing campaigns, tastings for the trade, gearing up our distribution channels, and preparing for auction with houses such as Bonhams.

Prices during this phase are guaranteed at 30% below official market price.
III
(Months 8-14)
(Months 14 -18)
PHASE #4
This final phase of the project is a most rewarding one for both us and our investor clients, as our limited edition garners professional acclaim and public anticipation, and demand grows ahead of the official launch of a single malt of the very first order.

Premier Whisky remains the exclusive distributor for all its ventures, handles all sales with the whisky industry, and helps private customers from around the world to purchase directly from source.
IV
(Months 14 -18)

DISTRIBUTOR TEAM

Premier Whisky are fast becoming Asia’s leading distributor in the ultra-premium single malt sector. If you’re a store, supplier or distributor looking to place an order for the G & M 72 or other projects, please register with us today and one of our Distributor Team will be in contact to help set you up an Exclusive Trade Account. We look forward to hearing from you soon.

MEET THE TEAM

Our ‘Company of Connoisseurs’

Charles Maclean

CHARLES
MACLEAN

Chief Whisky Advisor
john

JOHN
RHODES

G&M 72 Ambassador
Bobmcnab

BOB
MCNAB

Marketing Director
tony

TONY
HUANG

Product Development Director
screenshot-2019-10-17-at-7.11.36-pm

ADAM
WISE

Creative Director
1

MICHAEL
COTTINGHAM

Taiwan & China Advisor
David Slee1

DAVID
SLEE

Business Development Manager
Kathy Bonhams

KATHY
AU

Sales Manager - Hong Kong
eric

ERIC
PIRAS

Resident Cigar Expert
Simon

SIMON
HARRALL

Compliance Manager

DUE DILIGENCE

As is the case with all investments, aged, quality whisky is a commodity that requires a buyer to carry out in-depth due diligence and research, before buying.

Premier Whisky Limited recommends that due diligence be carried out by each investor, individually—we will, of course, assist where we can.

While Premier Whisky Limited has supplied investors consistently with strong, proven returns, as with all investments, market prices change in differing economic circumstances. Such changes are generally short term variations only, and we suggest a ‘long-hold period’ in principle for a sound return.

Younger whisky with little provenance is not our specialism and we remain steadfast in our stance that Old World whisky holds an evidential global appeal, with market demand above all other New World brands.

We believe quality, Old World, and aged whisky, is the only way to acquire strong long-term returns.

QUICK REGISTER

If you’d like to find out more about our products and services, leave us some details and one of our team will be in contact with you by phone.

*Virtual Appointments NOW AVAILABLE

DISTRIBUTOR REGISTRATION

If you’d like to stock our products, leave us some details below and one of our team will be with you soon.

CHARLES MACLEAN

Chief Whisky Advisor

Charles MacLean has been writing about Scotch whisky for thirty-six years, and has published seventeen books on the subject. He was described by The Times as “Scotland’s leading whisky expert” in 2014.

He sits on several judging panels, including that of the International Wine & Spirits Competition, has chaired the nosing panel of the Scotch Malt Whisky Society since 1992, and advises many whisky companies on cask selection and flavour profiling.

He was the founding editor of Whisky Magazine and foreign editor of Whisky (Russia); writes regularly for several international magazines and websites and is a frequent commentator on TV and radio. He was chief presenter of the TV channel www.singlemalt.tv and starred in Ken Loach’s film The Angels Share, which won the Jury Prize at the Cannes Film Festival in 2012.

In 2009 he was elected Master of the Quaich, in 2012 won the I.W.S.C.’s ‘Outstanding Achievement Award’ and in 2016 was inducted into the Whisky Hall of Fame.

His book “Scotch Whisky : a liquid history” was the first spirits book to win a James Beard award.

JOHN RHODES

Hong Kong & Macau Consultant

John is a co-founder of the HK Whisky Festival which had its inaugural event in February 2016. The HKWF has gone from strength to strength always with the focus of education and experience as the main ingredient for the event. The second festival in 2017 established it as having the deepest quality and range of whisky in show in Hong Kong whilst the 2018 show set its place as the premier whisky event in the city. John Rhodes is a Scotsman in Hong Kong having lived here for more than 25 years. He is currently the agent for the Glencairn Whisky Glass, Scotland’s only Official Whisky Glass. He has been trained by the Aroma Academy which specialises in the aromas of whisky and teaching people how to identify the key aromas in any whisky as well as to appreciate this most complex of spirits. John is also an importer of single cask whiskies from Scotland into Hong Kong focusing on whiskies with character. He owns and operates specialist whisky shops in TST with a particular focus being single malts and single cask bottlings from key Independent Bottlers.

BOB MCNAB

Marketing Director

Bob McNab has had wide-ranging multi-disciplinary experience across the fields of branding, advertising, marketing and publishing, during a career spanning over four decades, garnering international awards in each along the way. Originally a graphic design graduate, he soon established an award-winning studio in London’s Covent Garden. It was with his move to Hong Kong in the late 1980s that Bob was able to gain an invaluable education in the hard-nosed discipline of direct marketing at Ogilvy & Mather. In subsequent years he has worked for just about every multi-national advertising agency, either in-house or an a freelance basis, broadening his talents as art director, copywriter and indeed, illustrator. His last in-house position was Executive Creative Director for Rapp Collins Worldwide. Along the way Bob has never forgotten his Scottish heritage, publishing a Scottish cultural magazine, as well as publishing and freely distributing worldwide a Burns Supper Songbook. He has also been known to sip a dram or two…

TONY HUANG

Product Development Director

Tony’ is located in Taiwan where he leads from the front in the whisky packaging industry. His work is considered by many to be the very best in the industry and his hand crafted box presentations are used by the likes of Karuizawa, Gordon & Macphail, Glenfarclas and more. Tony is Premier Whisky’s exclusive design consultant who helped achieve a stunning box and bottle design for our latest Gordon & Macphail 70 year old, releasing November 2019.

ADAM WISE

Creative Director

Adam Wise has had an illustrious, creative career history. This has included curation of global live events, working for 10 years in production, design, decor and general creative concepts for large events, festivals, and corporate brand promotional activations. In recent years he has gained notoriety as digital designer, creative director & consultant. Adam has played a behind-the-scenes role in the creating brand identities for companies in the realms of fashion, nightlife, cosmetics, restaurants, mobile applications and many more. His latest and most significant work to date has been the consultation and implementation of all design assets for Premier Whisky. The brief was to deliver a brand identity that sits comfortably within the modern digital age, bringing a new lease of life to an old industry, whilst successfully retaining the classic whisky aesthetic.

MICHAEL COTTINGHAM

Taiwan & China Advisor

Michael began a business career in Asia, setting up and operating several companies in the F&B field. He maintains directorships of several food and entertainment outlets in China, notably the Sasha’s and Zapata’s groups.

In a shift of direction, Michael set up Cottingham & Co. in 1992, and began importing alcoholic beverages into Taiwan. He grew Cottingham into a leading service provider for international premium beverage brands in Taiwan handling sales, distribution, marketing and brand development. Carlsberg became a partner in Cottingham in 2008, and the company was renamed Carlsberg-Cottingham. Carlsberg have now bought the company, renaming it Carlsberg (Taiwan).

Michael set up Cottingham (Shanghai) in 2010, and the company imports international brands into the vibrant China market, under the leadership of my son, Andrew. The focus is currently on Single Malt Scotch, and they also import Tito’s Handmade Vodka.

In Taiwan, the focus on importing and marketing international beverage brands continues with Cottingham Ltd. Cottingham handles Tomatin Single Malt Scotch, Antiquary, Lismore and Big T. Cottingham also handles the Douglas Laing range of Single Malt Scotches. We are also sole agents for the Brown-Forman range (Jack Daniels, Woodford Reserve, Early Times, Gentleman Jack, Herradura, El Jimador, Finlandia, Chambord, and Sothern Comfort).

The Cottingham Group now represents and provides services to international alcohol beverage brands throughout Greater China, including China itself, Hong Kong, Macau and Taiwan.

In October 2012 Michael was honoured to be inducted into the “Keepers of the Quaich” for services to Scotch Whisky.

ERIC PIRAS

Resident Cigar Expert

Eric Piras has a high public profile, significant management experience in the tobacco trade and a strong global expertise in sales and marketing for premium and machine-made cigars.

Based in Hong Kong, Eric has more than 20 years experience in the cigar industry in Asia-Pacific and is one of the highest profiles in this sector.

Prior to creating his company Cigraal Ltd., Eric joined Altadis (later acquired by Imperial Tobacco Group) in 1999 and travelled the globe setting up and strengthening distribution channels for the world’s number one cigar maker.
Previously, Eric was the Regional Director for The Pacific Cigar Company, Habanos’ exclusive distributor in Asia-Pacific and Canada, largely contributing to the building of their brands and the development of the Casa Del Habanos franchise in these regions.

Eric’s wide knowledge extends from tobacco growing to manufacturing, marketing, distributing and ultimately the pleasure of smoking a cigar!

Eric is also proud to be a cigar expert in the Tasting Panel of Cigar Sense (www.cigarsense.com).

SIMON HARRALL

Compliance Manager

Simon Harrall worked in fiduciary and compliance management for over 32 years, having worked for Banco Santander, Societe General, and established his own fiduciary firms.
Holding a law degree, Simon acts as our in house compliance manager, writes contracts, sales and purchase agreements, and deals with regularity matters, as well as managing compliance for the business, assisting all parties to have sound legal substance to all arrangements.
Simon has created external companies trust businesses, as a consultant, and acts as their internal compliance manager as well within Hong Kong.

He brings quality control on all future sales and purchases agreements, for all clients to achieve comfort in the process driven systems that he has incorporated into Premier Whisky Limited.

Simon enjoys football, as an avid Tottenham Hotspur fan, hiking and spending time with his son.